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Sometimes the best things in life arise from coincidences. College dropout Raphael Yakoby was walking through Bloomingdale’s where he spotted a blue perfume. He was then inspired to create a blue liqueur – Hpnotiq. As mesmerizing as its name suggest, it has quickly become a favourite among celebrities. The TV-channel NBC in New York called it ‘the drink of choice of celebrities’. R. Kelly is one of the brands big supporters, he features in Syleena Johnson’s song Hypnotic, named after the brand, as well as has Hpnotiq bottles in the music video of his hit song Hpnotiq.

A blend of premium French vodka, cognac, and tropical fruit juices, it is still surprisingly smooth and not too sweet. You can enjoy this drink either with a shot or cognac or as an aperitif, by mixing it with champagne. Or why not find your own favourite?